I wear multiple hats of
Hello World! I'm Sushanto.
모 A 6+ yrs Multidisciplinary Creative
✎ Mastered Product Design → Parsons
⚲ Dallas | New York City | Mumbai
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UX Case Studies↘
A digital solution to help connect endurance athletes in the same neighborhood, ON-THE-GO! Whether an amateur or a pro, the app helps you find accountability pals, events, and communities that suit your skill level.
EnduroMeet App
A user-friendly Instagram feature designed to simplify the captioning process. Going beyond typical tools, it incorporates innovative AI assistance, aimed at helping users facing challenges in crafting captions or experiencing writer's block.
CaptionMate | AI on Instagram
Revamped a social worker’s SaaS product, enhancing the UX and empowering outreach programs, manage donations & drive positive impact for homelessness. An innovation that boosted the user engagement & social impact by 70%.
Streetcare Web App
Analyzed a transaction authorization data to identify areas for efficiency improvement and then propose actionable strategies + deliver insights through a visually compelling presentation.
Strategy for Mastercard
Graphic Design↘
Led the rebranding of a 20-year-old full-service communications agency, crafting a modern and re-envisioned expression through pop colors and contemporary illustrations to resonate with the younger generation.
Thoughtcom
A namkeen brand turned cultural lifestyle entity, blending artisan heritage with folk culinary traditions. Led its repositioning through branding, packaging, & advertising, transforming it into a lifestyle brand deeply connecting with its audience.
Folktichen
Design for Advertising↘
An award-winning advertising campaign addressing five core environmental issues, illustrated through a child’s hand to symbolize hope for future generations. The campaign raised awareness and inspired action for a better planet.
Blue Skies for Children (Honda)
This campaign illustrates ocean plastic pollution threat, highlighting its impact on aquatic life and ecosystems. Raised by awareness, it creatively offers actionable solution (newspaper ad → DIY paper-bag), encouraging small change.
