Folkitchen, an Indian business, initially focused on namkeens, expanded its scope to include cultural merchandise, artisan heritage, and folk culinary traditions. Through branding, packaging, advertising, and collateral design, I played a key role in repositioning the brand as a culturally rooted lifestyle entity. By leveraging innovative product design and storytelling, we transformed consumer perception, elevating the brand beyond food to embody a lifestyle that resonates deeply with its audience.