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ILLUSTRATIONS
FOLKITCHEN
WIP of Illustrations, Process Close-Up:
⟣ Folk art paintings reimagined as linear illustrations for brand consistency
⟣ Each illustration retained its unique story, shapes, elements, motifs & form
⟣ Blended traditional art with a contemporary touch for a cohesive look & feel
About the stylisation:
The illustrations featured on each pack are a striking representation of each Namkeen’s regional art with a contemporary blend, along with the blues providing a cohesive and modern aesthetic. These linear illustrations have their own unique character and charm making them distinct from each other.
Pattachitra folk painting from Odisha
Dates back over 1,000 years, originating as scroll paintings depicting mythological stories, deities, and folklore. Known for its fine detailing, bold lines, and natural colors, traditionally painted on cloth or dried palm leaves.
Warli Folk Painting from Maharashtra
Dates back to around 2500 BCE, created by the Warli tribe. Features minimal, monochrome tribal motifs, using white pigment on mud backgrounds to depict daily life, nature, and folklore through geometric patterns.
Miniature folk painting from Himachal Pradesh
Dates back to the 17th century, flourishing under the patronage of Rajput and Pahari rulers. Known for its intricate details, vibrant colors, and mythological themes, it depicts nature, deities, and royal life.
Phad Folk Painting from Rajasthan
Dates back over 700 years, traditionally used as a scroll painting to depict epic tales of local deities. Features vibrant colors, bold figures, and intricate storytelling, hand-painted on long cloth scrolls. Still practiced it onto canvases, apparel, & modern decor.
Patola Folk Art from Gujarat
Dates back to the 12th century, originally woven by the Salvi community for royal and aristocratic families. It is a highly intricate double-ikat weaving technique, known for its geometric patterns, vibrant colors, and complex dyeing proce
Ghond Folk Painting from Madhya Pradesh
Dates back over 700 years, traditionally used as a scroll painting to depict epic tales of local deities. Features vibrant colors, bold figures, and intricate storytelling, hand-painted on long cloth scrolls. Still practiced it onto canvases, apparel, & modern decor.
More folk paintings transformed into linear stylizations.
Chittara folk painting from Karnataka
Madhubani folk painting from Bihar
Kalamkari Folk Painting from Andhra Pradesh
Tanjore Folk Art from Tamil Nadu
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