Pawppiness was Bhopal’s very first dog cafe. Back in 2019, opening a cafe with the concept of petting dogs while relishing your cafe meals was a completely new idea for this small town in India.

Challenge: To help cafe lovers realize how fun and friendly their time could be while enjoying a cup of coffee and snacks. The goal was to create a visual language for the brand that is playful, vibrant, and eye-catching for people passing by the cafe.

Pawppiness successfully became one of India's top dog cafes, firmly establishing its reputation as a go-to destination. By creating a captivating visual design and meticulously implementing brand guidelines, it successfully attracted a multitude of potential customers, effectively driving business growth and establishing prominence in the industry.

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