About Thoughtcom
Thoughtcom is a full-service communications agency with 20 years of expertise. Operating in 14 countries, they partner with 50+ Indian and global brands, delivering impactful solutions. Their expertise spans internal and external communications, crafting platform-agnostic strategies. They have been delivering world-class campaigns and committed for their client’s communication goals.
The design brief
Thoughtcom's vision expressed the desire to infuse a sense of modernness and attract the youth by incorporating pop colors into the logo design. While seeking a contemporary look, they also emphasized the importance of blending traditional elements to maintain a balanced style. For branding the goal was to create a look that could be seamlessly adapted across various mediums, including merchandise, office interiors, and social media platforms.
When it came to illustrations, Thoughtcom emphasized on using the similar colour scheme as their branding. However, they also stressed the need for the illustrations to be a mix of linear style with gradients to maintain a level of sophistication.
Rebranding
Illustrations
Stationery
Merchandising
Logo redesign
The agency desired to revamp its logo while maintaining the core idea of two thought symbols. To understand creative boundaries, I worked closely with the director to determine the most effective approach. I carefully fine-tuned the logo design through meticulous attention to detail, making subtle shifts and tweaks, and introduced gradients to add a modern touch. They also emphasized the need for a dynamic logo, so a series of carefully selected color gradients were introduced. The revamped logo successfully captured a sense of modernity while remaining faithful to the branding vision.
Old Logo
New Logo
Thoughtcom’s Key Offering Illustrations
Thoughtcom demanded a series of illustrations that represented their eight key offerings. In response to the agency's request for relatability and personal connection, I carefully crafted illustrations that incorporated humanistic figures and motifs, capturing the essence of each key offering. I maintained visual consistency by aligning the color scheme with Thoughtcom's branding and adding gradient fills for depth and vibrancy in the illustrations. The illustrations achieved a harmonious balance between sophistication and youthful energy, effectively capturing the essence.
